Kay Casperson Infographic
The first Kay Casperson infographic I ever made was this ingredients one. When I received the list of ingredients for this piece, I knew that I would have to get creative with my symbolism because the average person has no idea what “Glyco-Repair” is (myself included) and they are not obvious graphics for them. I ended up doing a lot of Googling to figure out what the plants many of the ingredients were derived from looked like. Then I made the graphics to go with each ingredient. I also used a pink gradient in the background of the infographic to tie all of the ingredients together, but also give them each singularity with by giving them a specific shade (the concept of all the parts equal the whole). I also changed up the typography for each heading to give the graphic more visual interest.