Margot’s Impeccable Pickle – Branding & Web

A Capstone Project

This was the final project of my master’s degree. I was put on a team with two other people and we did everything from branding to social media to all kinds of design work for a real company that sold fancy pickles called “Margot’s Impeccable Pickles.”

I was the creative director of our team. The company already had a logo and packaging. We had to incorporate the exiting branding into our new designs but have a fresh take on it. For my part I designed all of the web designs, Google banner ads, an umbrella company logo and a t-shirt.

It was an incredible final project. We had a coder on our team and he actually hand coded all of my designs into real life! Margot, the owner, had to choose a group winner. It wasn’t us but she said we were a close second! And she decided to use some of our designs, like the parent company logo and the phrase “We’re Kind of a Big Dill,”  in her future branding.

What we did:

  • Branding
  • Identity
  • Web
  • Digital
  • Print